
Shocking True Story: The Rise and Fall of Confidential, “America’s Most Scandalous Scandal Magazine”
- ISBN13: 9780375421396
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Humphrey Bogart said of Confidential: “Everybody reads it but they say the cook brought it into the house” . . . Tom Wolfe called it “the most scandalous scandal magazine in the history of the world” . . . Time defined it as “a cheesecake of innuendo, detraction, and plain smut . . . dig up one sensational ‘fact,’ embroider it for 1,500 to 2,000 words. If the subject thinks of suing, he may quickly realize that the fact is true, even if the embroidery is not.”
Here is the never-before-told tale of Confidential magazine, America’s first tabloid, which forever changed our notion of privacy, our image of ourselves, and the practice of journalism in America.
The magazine came out every two months, was printed on pulp paper, and cost a quarter. Its pages were filled with racy stories, sex scandals, and political exposés. It offered advice about the dangers of cigarettes and advocated various medical remedies. Its circulation, at the height of its popularity, was three million. It was first published in 1952 and took the country by storm.
Readers loved its lurid red-and-yellow covers; its sensational stories filled with innuendo and titillating details; its articles that went far beyond most movie magazines, like Photoplay and Modern Screen, and told the real stories such trade publications as Variety and the Hollywood Reporter couldn’t, since they, and the movie magazines, were financially dependent on—or controlled by—the Hollywood studios.
In Confidential’s pages, homespun America was revealed as it really was: our most sacrosanct movie stars and heroes were exposed as wife beaters (Bing Crosby), homosexuals (Rock Hudson and Liberace), neglectful mothers (Rita Hayworth), sex obsessives (June Allyson, the cutie with the page boy and Peter Pan collar), mistresses of the rich and dangerous (Kim Novak, lover of Ramfis Trujillo, playboy son of the Dominican Republic dictator).
Confidential’s alliterative headlines told of tawny temptresses (black women passing for white), pinko partisans (liberals), lisping lads (homosexuals) . . . and promised its readers what the newspapers wouldn’t
reveal: “The Real Reason for Marilyn Monroe’s Divorce” . . . How “James Dean Knew He Had a Date with Death” . . . The magazine’s style, success, and methods ultimately gave birth to the National Enquirer, Star, People, E!, Access Hollywood, and TMZ . . .
We see the two men at the magazine’s center: its founder and owner, Robert Harrison, a Lithuanian Jew from New York’s Lower East Side who wrote for The New York Graphic and published a string of girlie magazines, including Titter, Wink, and Flirt (Bogart called the magazine’s founder and owner the King of Leer) . . . and Confidential ’s most important editor: Howard Rushmore, small-town boy from a Wyoming homestead; passionate ideologue; former member of the Communist Party who wrote for the Daily Worker, renounced his party affiliation, and became a virulent Red-hunter; close pal of FBI director J. Edgar Hoover and expert witness before the House Committee on Un-American Activities, naming the names of actors and writers Rushmore claimed had been Communists and fellow travelers.
Henry Scott writes the story of two men, who out of their radically different pasts and conflicting obsessions, combined to make the magazine the perfect confluence of explosive ingredients that reflected the America of its time, as the country struggled to reconcile Hollywood’s blissful fantasy of American life with the daunting nightmare of the nuclear age . . .Amazon.com Review
A Q&A with Author Henry E. Scott
Question: Shocking True Story is a full, behind-the-scenes look at the original scandal magazine that started it all–Confidential. You first came to this story, as you share in your acknowledgements, through another title, James Ellroy’s L.A. Confidential. How did that book start everything, and where did it take you?
Henry E. Scott: I picked up James Ellroy’s L.A. Confidential at an airport bookstore before boarding a flight several years ago from New York City to Istanbul. I was so captivated by Ellroy’s book that I spent my first two days holed up in my hotel, finishing L.A. Confidential, before venturing out to explore exotic Istanbul. When I got back to New York, the one thing I wanted to know more about was Confidential magazine, which had a small supporting role in Ellroy’s tale. To my amazement, I couldn’t find a book about Confidential. I couldn’t imagine anything more fun than writing one.
Question: In telling the story of Confidential, Shocking True Story is populated with over-the-top characters–private eyes, movie stars, politicians, moguls–and of course scandal and intrigue of every kind. In all of this, two figures stand out–Robert Harrison, the publisher, and Howard Rushmore, one of the magazine’s most important editors. What were they like and how were they drawn in to this world?
Henry E. Scott: Harrison, Confidential‘s founder and publisher, and Rushmore, its best-known editor, fascinated me because they were such complete opposites. Harrison was the son of immigrants–Russian Jews fleeing the pogroms of the 1890s; Rushmore bragged that his family traced its ancestry to the Pilgrims. Harrison was a social butterfly, out at clubs with chorus girls on his arm; Rushmore had few friends. Harrison was part of a big family, while Rushmore was an only child. Harrison reveled in the celebrity and notoriety that Confidential brought him; Rushmore appreciated the size of the magazine’s audience, but much of its content embarrassed him. What they had in common was both were on a quest for fame that led to a collision that ultimately destroyed Confidential.
Question: Confidential featured pieces on all of the major movie stars of the time–Marilyn Monroe, Rock Hudson, Bing Crosby, Frank Sinatra and so on. As you mentioned earlier, these weren’t stories planted or approved by the movie studios, but written in defiance of those studios and the often false images of their stars that they were trying to promote. Among all these stories was there any Confidential piece that shocked you?
Henry E. Scott: I was quite surprised to discover that “outing,” or disclosing that someone was gay against his will, was a common practice at Confidential. Most of us think of outing as something that started in the ’90s, when gay activists exposed the sexual orientation of those closeted gays who they thought opposed gay rights. But Confidential, sometimes bluntly and sometimes by suggestion, wrote about the gay lives of people as varied as Tab Hunter, Marlene Dietrich, and Walter Chrysler Jr., heir to the automobile fortune.
Question: You have worked at the New York Times and continue to work in the media today–do you look at our current media moment any differently after learning all you did about Confidential? Where do you see us heading?
Henry E. Scott: I think Confidential’s strategy of exploiting American fears is flourishing today on television, in certain print publications, and certainly online. The wacky idea that the health care bill proposed “death panels” is something I could see Confidential writing about. And the sexual indiscretions of conservative Republican congressmen would have been a major Confidential cover story. As the French say, the more things change, the more they remain the same. The only difference is Confidential’s editorial formula is now found everywhere.
Question: The book features many original articles from the magazine–what was your favorite one?
Henry E. Scott: I think my favorite story is “The Real Reason for Marilyn Monroe’s Divorce.” I love the idea of several of America’s best-known men hanging in the shadows outside a house where they thought Monroe was hidden with a lover. I wish I could have been there and seen the looks at their faces when they burst into the house and discovered what really was going on. I’ve driven by that house in Los Angeles several times–it’s still there–and I always smile at the thought of that so-called “wrong door raid.”
(Photo © Joyce Ravid)
Shocking True Story: The Rise and Fall of Confidential, “America’s Most Scandalous Scandal Magazine”
5 Responses to “Shocking True Story: The Rise and Fall of Confidential, “America’s Most Scandalous Scandal Magazine””

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Before National Enquirer, Star, People, and other celebrity-driven tabloids there was the granddaddy of them all, Confidential. Purveying to the prurient nature in people with a mix of innuendo, lurid details, gossip, and splashy headlines, Confidential was THE dishy magazine to read in the 1940s through the 1960s. Scott traces the magazine’s trajectory, from its rise in the postwar era of the early 1950s, its meteoric rise in the late 1950s as the studio system’s power began to wane, and its inevitable wane in the 1960s as the countercultural revolution took hold, changing societal norms. At its peak the mere whiff that Confidential was about to publish an expose was enough to end careers. Initially the studios and stars were reluctant to fight back; Confidential had overnight changed the paradigm that existed where media served the studios and the stars, now the tables were turned. Along the way Confidential garnered major scoops, like Desi Arnez’s affair that ended his marriage to Lucille Ball. The uncovered other stories such as Rock Hudson’s and Tab Hunter’s homosexuality; stories that wound up being buried as studios provided other equally salacious stories as sacrificial lambs to the power that was Confidential. As Scott points out, history has proven that many of the stories Confidential printed turned out to be true, proof of the undoing of the cozy relationship between the studios and the media that existed before that time.
But eventually Confidential got sloppy on its fact checking, and as it turned out, they could be bought off. Studios lost their fear of Confidential and stars started to contest stories as Confidential started to play fast and loose. Their conversion to Red-baiting at the height of the Cold War undoubtedly turned off some readers, while also garnering new fans. “Shocking True Story” winds up at times being just as dishy and gossipy as an old edition of Confidential and many of the stories explored here are ones that have been picked over in other biographies and elsewhere resulting in a “heard it all before” feel. While “Shocking True Story” will certainly have an appeal to certain audiences, it’s not clear that it would have a very wide appeal. Certainly Confidential was the template for the many tabloid style newspapers and magazines that would follow in its wake and it would have been far more interesting had it explored how Confidential lead to its imitators and how little removed they are even today. A light and lively read, “Shocking True Story” unfortunately leaves as little impression as a week old “National Enquirer”. Like a photograph from a bygone era, it’s a nice glimpse back, but often with little depth.
Rating: 4 / 5
I listened to the author interviewed in my car just on the way to the grocery, then waited in the checkout line browsing the latest “celebrity swimsuit disasters” issue of the Enquirer. Knocking down celebs has always been our true pastime, and although gossip now travels faster on the web than it did when Hollywood Confidential was being published, it still makes for good reading, as does this book. I always pick up old issues when I see them in flea markets. The author does us a service by sharing the story behind the rag. Buy.
Jim Linderman “Dull Tool Dim Bulb” and “Vintage Sleaze”
Rating: 5 / 5
While CONFIDENTIAL was not a textbook example of good journalism, it was pretty interesting for its time. A forerunner of today’s tabloids, it was the first publication that bucked movie and personality magazines that saturated the newstands with ‘happy’ stories that were fashioned by the movie studios to promote their personalities in a very favorable light. One might say that Confidential’s primary function was to buck the studios and tell the most salacious truths to a scandal hungry public willing to plunk down a quarter. During its heyday, Confidential managed to make a lot of $ while pandering to the public’s baser instincts.
While the book’s title is fairly ridiculous and implies a lot of silliness, the story of Confidential can be pretty serious at times. It came out of nowhere and exerted a lot of force against the movie studios. In its prime, it could decimate a career. It made celebrities and politicians squirm. At times, things got so bad that studios would sell out one celebrity to save another who was deemed more ‘bankable’. Confidential played on the countries greatest fears (communism, homosexuality, promiscuity) and managed to do fairly well for a time until the magazine fell victim to its own meteoric success. Articles were published without verification of facts, stories were manufactured, and the victims began suing the magazine for libel.
The author Henry Scott has done a credible job in telling the story of Confidential’s meteoric rise and rapid freefall. Rich in detail, I was amazed at the sheer number of potentially damaging stories published by Confidential that fell into oblivion almost as quickly as the magazine. Included in that eventual oblivion was publisher Robert Harrison who masterminded the magazine and Howard Rushmore its most influential editor.
This was a very interesting read. I’m glad Scott managed to assemble this story before it, like Confidential, was completely forgotten.
Rating: 5 / 5
I found this book extremely interesting. I had never heard of the tabloid Confidential before and didn’t know of it’s influence on today’s tabloids. This book is basically the story of the rise and fall of Confidential and its two founders. It’s worth your time to read.
Rating: 4 / 5
Stepheh Hasner has been settling big claims and winning cases at trial as an Atlanta Workers Compensation Attorney for over 15 years. Stephen Hasner is an expert in Atlanta Workers Compensation law. Call his Atlanta office Today.