With an emphasis on the narrative film, The Art of Watching Films challenges students to take their film experience further by sharpening their powers of observation, developing the skills and habits of perceptive watching, and discovering complex aspects of film art that they might otherwise overlook.

The Art of Watching Films introduces the formal elements and production process of films, and helps students analytically view and understand films within their historical, cultural and social contexts. The text presents an analytical framework that can be applied to all movies, as distinctly different as Avatar, The Girl with the Dragon Tattoo, Vertigo, Iron-Man, Man on Wire, and The Hurt Locker.

List Price: $ 71.13

Price: $ 71.13

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You’ll find the fixes easy to implement, and they’re all right here.

• Understand the essentials – your market, your proposition, and your delivery.
• Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
• Learn how to use testing to improve your site’s conversion rate.
• Discover the holistic nature of web site optimization and why multiplicity matters.
• Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
• Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

List Price: $ 29.99

Price: $ 13.37

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BLACK & WHITE PHOTOGRAPHY is a comprehensive instructional book that covers every element of photography. Henry Horenstein’s books have been widely used at leading universities, including Parsons School of Design, Harvard, Yale, Princeton, and MIT as well as in continuing education programs. Horenstein is a professor at the Rhode Island School of Design. BLACK & WHITE PHOTOGRAPHY is a real bargain among photographic how-to books.

List Price: $ 27.99

Price: $ 16.96

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This exciting new book integrates the explicit teaching practices that have proven effective for students with disabilities with the NCTM math standards that dominant current mathematics practices in the United States. 

In Part 1 of the book, teachers learn the fundamentals of mathematics assessment and instructional design for conceptual, declarative knowledge, procedural, and problem-solving lessons.  In Part 2, the detailed scope and sequence charts, along with instructional guidelines keyed to the objectives, provide teachers with specific guidelines for assessment and design.  

The curriculum-based assessment chapter (Ch. 2) helps teachers group students for instruction, place in curriculum, monitor performance, and make data based decisions. Content coverage of all five NCTM content standards provides teachers the support needed to access the general education curriculum and help their students meet annual yearly progress expectations (Chapters 7 — 15).  Detailed scope and sequence charts provide a valuable resource for assessing, planning,and designing instruction (Chapters 7-15). Instructional design discussion includes four domains: concepts, declarative knowledge, problem solving, and procedural knowledge.   When teachers understand the function of the instruction, their effectiveness and efficiency are enhanced  (Chapters 3-15). Integration of explicit teaching practices with NCTM approach  helps teachers maintain practices that work for students with diverse needs while integrating reformed-based mathematics practices (in Chapters 1, 7-15). Detailed guidelines, including scripted lessons, on HOW to design and deliver effective instruction.  These sample lessons illustrate how to apply the explicit teaching sequence to various content areas and provide examples for preservice and inservice teachers to use when developing their own lessons.

List Price: $ 83.99

Price: $ 61.56

Performing the Nation in Interwar Germany argues that political aesthetics and mass spectacles were no invention of the Nazis but characterized the period from the mid-1920s to the mid-1930s. In so doing, it re-examines the role of state representation and propaganda in the Weimar Republic and the Nazi dictatorship.
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Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”
— Jared Spool, CEO of User Interface Engineering

Interaction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction design. But if you’ve ever marveled at the joy of using an iPhone, shared your photos on Flickr, used an ATM machine, recorded a television show on TiVo, or ordered a movie off Netflix, you’ve encountered good interaction design: products that work as well as they look.

Interaction design is the new field that defines how our interactive products behave. Between the technology that powers our devices and the visual and industrial design that creates the products’ aesthetics lies the practice that figures out how to make our products useful, usable, and desirable.

This thought-provoking new edition of Designing for Interaction offers the perspective of one of the most respected experts in the field, Dan Saffer. This book will help you

• learn to create a design strategy that differentiates your product from the competition

• use design research to uncover people’s behaviors, motivations, and goals in order to design for them

• employ brainstorming best practices to create innovativenew products and solutions

• understand the process and methods used to define product behavior

It also offers interviews and case studies from industry leaders on prototyping, designing in an Agile environment, service design, ubicomp, robots, and more.

List Price: $ 45.00

Price: $ 24.76

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Since ancient times, memorable moments of military history have been commemorated with jewelry, medals, and symbolic accessories. In Lest We Forget: Masterpieces of Patriotic Jewelry and Military Decorations, Judith Price illuminates iconic military objects, exploring their origins and documenting their place in history. The dramatic compilation of patriotic jewelry and decorations presented in Price’s sixth book tells a truly dazzling story of Western historical conflict and resolution.

Lest We Forget serves as a stunning tribute to our men and women in service both past and present. This book derives its title from the poem “Recessional” by Rudyard Kipling, often used as a tribute in war memorials, while its contents chronicle our military history since the Revolution through 150 iconic artifacts. It showcases such diverse items as the Washington Peace Medals to the Indians, the earliest Medals of Honor, Civil War Corps badges, British military decorations, and historic French treasures. Drawn from leading world museums and private collections such as the British Museum, the West Point Museum, the Musée de l’Armée, and the Imperial War Museum, the objects depicted in this book movingly recall the role of decorations and jewelry in commemorating war and peace.

List Price: $ 29.95

Price: $ 19.47

Using an interdisciplinary, theoretical and ethnographic approach, editors have brought together a rich collection of current research on contemporary Japanese performance practices. Topics covered include theatre, music, art, fashion and technology, media, architecture and tourism.
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Price: 105.00

In this volume drawn from the VLSI Handbook, the focus is on logic design and compound semiconductor digital integrated circuit technology. Expert discussions cover topics ranging from the basics of logic expressions and switching theory to sophisticated programmable logic devices and the design of GaAs MESFET and HEMT logic circuits. Logic Design emphasizes the key concepts, models, and equations that enable design engineers to analyze, design, and predict the behavior of large-scale systems. Highlights include a comparison of different design approaches, over 250 illustrations, and a multitude of detailed logic design examples.
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Price: 129.95

• Understanding your subject and tailoring your photographic approach to their unique personality
• Lighting techniques for studio and location shoots
• Adopting an organic approach to posing, where simple coaching from the photographer creates natural, photogenic moments
• Using outdoor environments to best effects and creating a wide variety of studio images with simple sets
• Tips for effectively and efficiently organizing your business

Contemporary photographs that cleverly capture a child’s mood or personality—whether that’s a big, toothy grin or a teary tantrum—are easily created with the tips and techniques explored in this in-depth handbook. Often called “lifestyle photography,” modern techniques such as tightly cropped close-ups, vignettes, wide angles, and shallow depths produce images that are markedly less stiff and more expressive than traditional portraitures. From capturing great expressions and body language to integrating meaningful locations into the shoot to further express the subject’s personality, this guide thoroughly explains how photographers can develop their image-storytelling skills to develop stunning portraits. Advice on creating platinum and chocolate hued prints, vibrant color scenes, simple grayscale images, and utilizing unusual textures or effects is also included.

List Price: $ 34.95

Price: $ 17.95

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Offers a discussion of different types of molds and dies. This book covers spinning, casting, reinforcing, foaming, compounding, and coating processes as well as powder molding, adhesive bonding, and plastics welding techniques. It also explores the decoration of plastics, key aspects of plastics recycling, and waste recycling problems.
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Price: 89.95

This book provides an accessible yet sophisticated introduction to the significant philosophical issues concerning the performing arts.

• Presents the significant philosophical issues concerning the performing arts in an accessible style, assuming no prior knowledge

• Provides a critical overview and a comprehensive framework for thinking about the performing arts

• Examines the assumption that classical music provides the best model for thinking about artistic performance across the performing arts

• Explores ways in which the ‘classical paradigm’ might be extended to other musical genres, to theatre, and to dance

• Applies the thinking on performing arts to the issue of ‘performance art’

List Price: $ 34.95

Price: $ 25.73

List Price: $ 24.95

Price: $ 14.33

This book is directed at human factors researchers and practitioners who are engaged in designing systems to support Situation Awareness (SA) in a wide variety of areas and is liberally illustrated with actual design examples.
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Imaginative and attractive, cutting edge in its conception, this text explicates a model for the integration of language arts and literacy education based on the notion of framing. Framing as a unifying principle derives from the frames used in the visual and performing arts, and is also a concept that has been used in sociology. The act of framing – not frames in themselves – provides a creative and critical approach to English as a subject. Re-framing Literacy:

• Offers an authoritative, clear guide to a complex field
• Breaks new ground in the language arts/literacy field, integrating arts-based and sociologically-based conceptions of the subject
• Is internationally relevant – the concept of framing does not align itself to a particular culture or language but is generally applicable to thinking about communications arts in a number of languages and cultures

With a practical approach to theory, Designing the City of Reason offers new perspectives on how differing belief systems and philosophical approaches impact on city design and development, exploring how this has changed before, during and after
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Price: 52.95

This book presents a number of ideas for drawing up new rules to improve the functioning of democracies. The first part examines ways of combining incentive contracts with democratic elections. The second part presents new rules for decision-making, agendas and agenda settings.
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Price: 115.00

Not every home owner or apartment dweller can afford to hire an interior decorator, but this book and a bit of do-it-yourself spirit are all that’s needed to give living interiors an elegant, professionally finished look. Presenting all the design principles and techniques needed for creating beautiful rooms, Interior Design Course advises readers on how to think visually and develop distinctive, personal styles of their own. The book is organized into units that reflect interior design courses offered at leading schools. Step-by-step tutorials guide readers through the entire design process, starting with planning the space, then instructing on choosing color schemes and furnishings, and working with a variety of materials. Separate units focus on design principles pertaining to the suburban home. . . the urban live/work loft apartment. . . utilitarian bathroom and kitchen design . . . commercial interiors, including restaurants, retail spaces, and offices. There is also a chapter on becoming a professional interior designer, with advice on preparing a portfolio and marketing one’s skills. A gallery of finished examples by professional designers and advanced students presents scores of beautiful and instructive color photos. Here in a single volume are the insights and techniques for producing handsome, highly professional-looking designs. More than 300 color illustrations.

List Price: $ 21.99

Price: $ 13.96

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Design for Services explores what service design brings to the table and reflects on why the ideas and practices of service design are resonating with today's design community. The contributors offer a broad range of concrete examples to help clarify the issues, practices, knowledge and theories that are beginning to define this emerging field. Whilst acknowledging service design as the disciplinary term, Anna Meroni and Daniela Sangiorgi focus on articulating what design is doing and can do for services and how this connects to existing fields of knowledge and practice.
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Price: 124.95